CIO Business Intelligence

OCTOBER 13, 2022

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Align projects with business goals.

ROI 132

ROI IT Sales Consulting 132

O'Reilly on Data

MARCH 25, 2025

How will you measure success? So now we have a user persona, several scenarios, and a way to measure success. Slow response/high cost : Optimize model usage or retrieval efficiency. Business value : Align outputs with business metrics and optimize workflows to achieve measurable ROI.

Testing 168

Testing Data-driven Software Measurement 168

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 130

Measurement Metrics Analytics Marketing 130

Smart Data Collective

FEBRUARY 16, 2023

How Can Machine Learning Boost Your Social Media Marketing ROI? Machine learning technology is invaluable for helping you optimize your strategy for your audience in a given area. It’s easy to measure the success of your campaign with AI-driven analytics tools Measurement of success is essential for social media marketing.

Machine Learning 140

Machine Learning ROI Marketing Advertising 140

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

datapine

FEBRUARY 14, 2021

That’s why it’s critical to monitor and optimize relevant supply chain metrics. While there are numerous KPI examples you can select for your assessment and optimization, we have focused on a list that will enable you to identify potential bottlenecks and ensure sustainable development. Freight Bill Accuracy.

Metrics 260

Metrics KPI Dashboards Sales 260

CIO Business Intelligence

NOVEMBER 13, 2024

The company has already rolled out a gen AI assistant and is also looking to use AI and LLMs to optimize every process. One is going through the big areas where we have operational services and look at every process to be optimized using artificial intelligence and large language models. We’re doing two things,” he says.

IT 141

IT Consulting ROI Cost-Benefit 141

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? In this article, we will detail everything which is at stake when we talk about DQM: why it is essential, how to measure data quality, the pillars of good quality management, and some data quality control techniques. Industry-wide, the positive ROI on quality data is well understood.

Data Quality 241

Data Quality Metrics Data-driven Management 241

CIO Business Intelligence

DECEMBER 18, 2024

We also created a digital operations group called DigiOps, which is responsible to ensure our digital investments drive ROI. As a platform company, measurement is crucial to success. We have a very tight way to govern and measure our efforts so we dont focus on things that dont deliver value. All of this is intertwined.

Digital Transformation 116

Digital Transformation Metrics Measurement ROI 116

Smart Data Collective

JULY 16, 2023

According to a report by Dataversity , a growing number of hedge funds are utilizing data analytics to optimize their rick profiles and increase their ROI. When employing a comprehensive risk management approach, fund managers can proactively take pre-emptive measures to protect their funds.

ROI 97

ROI Data Analytics Analytics Risk Management 97

CIO Business Intelligence

MAY 26, 2022

For the business, it’s all about innovation and ROI on new products, services, features, and so on. When teams encounter challenges or need to weigh tradeoffs, such as balancing between innovation and architectural optimization, stakeholders can do so with shared, well-defined visibility into priorities. Step 3: Rally your teams.

Optimization 111

Optimization Management Business Objectives Digital Transformation 111

datapine

SEPTEMBER 6, 2022

That said, measuring the success of your those efforts is another great part of the job, and on many occasions, it can prove to be overwhelming as you need to use multiple tools to gather the data. Enter modern content reports. This is a great way to maximize your time and resources using real-time data.

Dashboards 179

Dashboards Reporting ROI Metrics 179

CIO Business Intelligence

MARCH 19, 2025

Additionally, Deloittes ESG Trends Report highlights fragmented ESG data, inconsistent reporting frameworks and difficulties in measuring sustainability ROI as primary challenges preventing organizations from fully leveraging their data for ESG initiatives.

IT 59

IT Data Governance Data-driven Metrics 59

O'Reilly on Data

MARCH 31, 2020

Measurement, tracking, and logging is less of a priority in enterprise software. Many consumer internet companies invest heavily in analytics infrastructure, instrumenting their online product experience to measure and improve user retention. What delivers the greatest ROI? How do you select what to work on?

Management 363

Management Machine Learning Experimentation Metrics 363

BizAcuity

FEBRUARY 21, 2025

Marketing gaining precise insights into ROI, allowing them to optimize ad spend and refine campaign strategies With such integration, you can expect measurable improvements, as decisions are made based on a single, reliable source of truth rather than disconnected reports. Well keep you in the loop on all things data!

Dashboards 52

Dashboards Optimization Finance Sales 52

Smart Data Collective

JANUARY 27, 2022

They have heard that big data can be useful, so they invest in it without much consideration for their ROI. Not only will this help employees make better decisions, but it will also allow you to measure the effectiveness of your marketing campaigns and other initiatives. What are you waiting for? Start implementing these tips today!

Optimization 124

Optimization IT Big Data Cost-Benefit 124

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

AUGUST 23, 2023

One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. Big data technology has rapidly changed the state of modern marketing.

Big Data 98

Big Data ROI Marketing Advertising 98

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Once you have your data analytics questions, you need to have some standard KPIs that you can use to measure them. Giving the most ROI? As Data Dan reminded us, “did the best” is too vague to be useful.

IT 317

IT Statistics KPI Data-driven 317

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Utilization and efficiency provide vital insights for understanding the business value of expenses incurred.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Smart Data Collective

JULY 11, 2022

Data analytics technology is very helpful for companies trying to optimize their social media marketing strategy. Many marketing automation tools like Hootsuite have sophisticated analytics tools to help marketers measures engagement with their social media content. You can easily lose money if your ad campaigns are not well optimized.

Data Analytics 145

Data Analytics Analytics Advertising Big Data 145

CIO Business Intelligence

MAY 28, 2022

For the business, it’s all about innovation and ROI on new products, services, features, and so on. When teams encounter challenges or need to weigh tradeoffs, such as balancing between innovation and architectural optimization, stakeholders can do so with shared, well-defined visibility into priorities. Step 3: Rally your teams.

Optimization 96

Optimization Management Business Objectives Digital Transformation 96

Occam's Razor

FEBRUARY 25, 2013

But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Businesses, by and large, don’t understand the ROI of analytics… the Return on Analytics , if you will. get measured by their Return on Ad Spend.

Analytics 143

Analytics ROI Marketing Modeling 143

datapine

OCTOBER 11, 2023

A Warehouse KPI is a measurement that helps warehousing managers to track the performance of their inventory management, order fulfillment, picking and packing, transportation, and overall operations. In time, this will help you increase customer satisfaction and skyrocket warehouse ROI. Let’s dive in with the definition.

Metrics 217

Metrics KPI Management Cost-Benefit 217

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

David Menninger's Analyst Perspectives

NOVEMBER 5, 2024

We have seen tremendous innovation and expansion of the available technologies for running centers and optimizing the performance of the human labor pool, as well as an explosion of tools built to automate customer interactions. The core tools are time-tested and well regarded; the new ones come with vendor assertions about ROI.

ROI 130

ROI Interactive Software Measurement 130

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 157

Metrics Marketing Strategy Key Performance Indicator 157

Smart Data Collective

NOVEMBER 5, 2023

Performance Measurement There are diverse ways to grasp customer attention in the online space. Measures such as pay-per-click advertisements, email marketing, content marketing, and collaborations with influencers are used to increase brand awareness.

Marketing 128

Marketing Analytics Data-driven ROI 128

datapine

NOVEMBER 13, 2019

With so many areas to consider, deciding which KPIs to focus on while defining metric measurement periods can prove to be a challenge at the initial stages. e) Take accurate measurements. Procurement reports provide a wealth of opportunity to improve your ROI based on your various procurement actions and activities.

Reporting 158

Reporting KPI Cost-Benefit Metrics 158

IBM Big Data Hub

JULY 5, 2023

However, cloud services costs can be higher than anticipated, so monitoring and optimizing your cloud spend is critical. Cloud cost optimization combines strategies, techniques, best practices and tools to help reduce cloud costs, find the most cost-effective way to run your applications in the cloud environment, and maximize business value.

Optimization 63

Optimization Forecasting ROI Metrics 63

datapine

APRIL 12, 2023

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

JANUARY 11, 2023

You can use analytics to measure the engagement of your video content and optimize it accordingly. For this reason, you must ensure any content you publish is well optimized and search engine friendly. Companies can also use data analytics to measure content engagement and optimize it for better conversions and SEO.

Data-driven 122

Data-driven Marketing Advertising Big Data 122

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 124

Cost-Benefit Measurement Optimization Metrics 124

datapine

JANUARY 21, 2020

Operational optimization and forecasting. Every serious business uses key performance indicators to measure and evaluate success. Cost optimization. Another important factor to consider is cost optimization. Operational optimization and forecasting. Cost optimization. Informed strategic decision-making.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

datapine

FEBRUARY 22, 2022

This includes defining the main stakeholders, assessing the situation, defining the goals, and finding the KPIs that will measure your efforts to achieve these goals. But the rewards outperform by far its costs, and it is well known that business intelligence ROI is real even if it is sometimes hard to quantify.

Business Intelligence 218

Business Intelligence Strategy Cost-Benefit Dashboards 218