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The report underscores a growing commitment to AI-driven innovation, with 67% of business leaders predicting that gen AI will transform their organizations by 2025. Leaders are putting real dollars behind agents, but with mounting pressure to demonstrate ROI, getting the value story right is critical.
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Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Once you have your data analytics questions, you need to have some standard KPIs that you can use to measure them. Giving the most ROI? This quote might sound a little dramatic. Driving revenue?
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Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.
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