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Thought leadership can generate tangible ROI In professional services and the technology industry, it’s well known that thought leadership can help brands command a higher premium in the market. They understand marketing, of course, but thought leadership is a lesser known entity and may be viewed with skepticism.
And they want to know exactly how much return on investment (ROI) can be expected when IT leaders make technology-related changes. CFOs have grown comfortable with the traditional project-based approach, through which they believe they get a better handle on spend certainty and a better sense of ROI.
It’s vital to use efficient tools to measure, manage, and communicate the RoI on IT expenditure, so you can optimize budgets and raise transparency and trust towards IT departments and investments. This requires planning your IT budget more carefully in order to demonstrate RoI and value add. Balance Agility with Insight.
A good example is a KPI scorecard. For instance, the return on assets measures how efficiently are the company’s assets being used to generate profit. These reports can be produced on a daily, weekly, or monthly basis by employees or managers to track performance and fine-tune tasks for the better development of the project.
You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords.
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