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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The beauty of goals is that they reflect specific strategies. " And many more.

Metrics 140
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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. Structure your metrics.

Reporting 280
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. You need to slice! Averages this.

Analytics 151
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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here?

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5 tips for excelling at self-service analytics

CIO Business Intelligence

Here are some tips for IT leaders looking to make good on the promise of self-service analytics strategies. That’s why it’s important to establish a plan for where and when it makes sense to use analytics, and to have reasonable controls to keep your analytics strategy from becoming a free for all. That’s a great place to start.”

Analytics 137
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Short story #4: Multi-dimensional Slicing and Dicing! Short story #6: Conditional Formatting, Simple Strategies To A Drive Big Focus!

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13 power tips for Microsoft Power BI

CIO Business Intelligence

With Power BI, you can pull data from almost any data source and create dashboards that track the metrics you care about the most. Integrate with Office If your users prefer to slice and dice with Pivot tables, Power BI data can also be used in Excel. You can also create manual metrics to update yourself.