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Navigating the cloud maze: A 5-phase approach to optimizing cloud strategies

CIO Business Intelligence

CRAWL: Design a robust cloud strategy and approach modernization with the right mindset Modern businesses must be extremely agile in their ability to respond quickly to rapidly changing markets, events, subscriptions-based economy and excellent experience demanding customers to grow and sustain in the ever-ruthless competitive world of consumerism.

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Enterprises willing to spend up to $250 million on gen AI, but ROI remains elusive

CIO Business Intelligence

Leaders are putting real dollars behind agents, but with mounting pressure to demonstrate ROI, getting the value story right is critical. High expectations, but ROI challenges persist Despite significant investments, only 31% of organizations expect to measure generative AIs return on investment in the next six months.

ROI 82
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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Why is it important to have a data-driven email marketing strategy?

Marketing 130
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Companies to shift AI goals in 2025 — with setbacks inevitable, Forrester predicts

CIO Business Intelligence

Jayesh Chaurasia, analyst, and Sudha Maheshwari, VP and research director, wrote in a blog post that businesses were drawn to AI implementations via the allure of quick wins and immediate ROI, but that led many to overlook the need for a comprehensive, long-term business strategy and effective data management practices.

ROI 127
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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. Register today!

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns. Every company needs a social media marketing strategy.

Marketing 131
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Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy

datapine

Like most digital marketing mediums, there are a number of KPI examples you can associate with these platforms – and if tracked, measured, and analyzed to their maximum capacity, social KPIs will help your business expand its commercial reach while increasing engagement, boosting revenue, and significantly improving your ROI.

Metrics 219
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation.