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What’s more, many companies struggle with rigid legacy technologies that increase the risk of a data breach. How is data analytics used in the travel industry? Data analytics offers a comprehensive view of what is or isn’t working, and these insights can inform new business goals and drive revenueoptimization.
Prescriptiveanalytics: Moving from knowing to doing Prescriptiveanalytics answers the question: What should we do about it? This is where we blend optimization engines, business rules, AI and contextual data to recommend or automate the best possible action.
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