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Over-sizing” helps during times of peak demand but justifying the ROI for such over-provisioning is next to impossible. Moving to a cloud-only based model allows for flexible provisioning, but the costs accrued for that strategy rapidly negate the advantage of flexibility. . A solution.
Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.
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