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Later, your team can find the right channels that offer better ROI. The image above is an example of a scorecard report tracking the performance of 4 social channels. The value of this tool lies in its visual nature. Maintaining and increasing the ROI of your digital marketing requires constant improvement and iteration.
Let’s see it more in detail with a visual example. Progress reports are often used as visual materials to support meetings and discussions. A good example is a KPI scorecard. This insightful report provides a visual overview of every relevant aspect regarding the development of the project.
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Produce built-in visualization magic. My preferred path is to leverage the tool's built-in features for filtering/visualizing the data. This option takes the site average for a metric and compares the individual performance of every row to that average, and it visualizes the data for you. I mean really use the tools.
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With the introduction of Artificial Intelligence and Machine Learning, as well as data visualization tools, designed for charting, dashboards and performance scorecards. The market is forecasted to achieve nearly a 23% growth over the next three years. To ensure that your users will adopt the solution, you want to engage them.
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