CIO Business Intelligence
JANUARY 14, 2025
To counter such statistics, CIOs say they and their C-suite colleagues are devising more thoughtful strategies. Here are 10 questions CIOs, researchers, and advisers say are worth asking and answering about your organizations AI strategies. How does our AI strategy support our business objectives, and how do we measure its value?
CIO Business Intelligence
NOVEMBER 12, 2024
By Bryan Kirschner, Vice President, Strategy at DataStax From the Wall Street Journal to the World Economic Forum , it seems like everyone is talking about the urgency of demonstrating ROI from generative AI (genAI). GenAI itself can report week-on-week progress, putting it to work across your organization–including the ROI.
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CIO Business Intelligence
JANUARY 10, 2025
Leaders are putting real dollars behind agents, but with mounting pressure to demonstrate ROI, getting the value story right is critical. High expectations, but ROI challenges persist Despite significant investments, only 31% of organizations expect to measure generative AIs return on investment in the next six months.
CIO Business Intelligence
MARCH 25, 2025
The proof of concept (POC) has become a key facet of CIOs AI strategies, providing a low-stakes way to test AI use cases without full commitment. Moreover, Jason Andersen, a vice president and principal analyst for Moor Insights & Strategy, sees undemanding greenlighting of gen AI POCs contributing to the glut of failed experiments.
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Corinium
AUGUST 17, 2020
Three strategies for demonstrating business value for your experience management program. A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved. A 360 view of experience intelligence and how it makes your job easier.
CIO Business Intelligence
JANUARY 7, 2025
CRAWL: Design a robust cloud strategy and approach modernization with the right mindset Modern businesses must be extremely agile in their ability to respond quickly to rapidly changing markets, events, subscriptions-based economy and excellent experience demanding customers to grow and sustain in the ever-ruthless competitive world of consumerism.
Speaker: Jesse Simms, VP at Giant Partners
Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy. 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Advertiser: Data Robot
Capitalizing on the incredible potential of AI means having a coherent AI strategy that you can operationalize within your existing processes. Download this eBook to learn about: Achieving ROI with AI and delivering valuable results with urgency. But it’s not always easy for organizations to do.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?
Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts
In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. Register today!
Advertiser: Data Robot
Machine Learning Operations (MLOps) allows organizations to alleviate many of the issues on the path to AI with ROI by providing a technological backbone for managing the machine learning lifecycle through automation and scalability. Download this comprehensive guide to learn: What is MLOps?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?
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