Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. How cool is that!

Analytics 113

Analytics Advertising Metrics Measurement 113

AWS Big Data

MARCH 12, 2024

AWS Glue Data Quality is built on DeeQu , an open source tool developed and used at Amazon to calculate data quality metrics and verify data quality constraints and changes in the data distribution so you can focus on describing how data should look instead of implementing algorithms.

Data Quality 115

Data Quality Measurement Testing Visualization 115

Smart Data Collective

FEBRUARY 23, 2021

You need to sort your data, tag it well, and even quality control it to ensure that the data points are relevant and accurate. If bad data infiltrates your analytics data, then it’s likely that it may affect the insights that you can gather from it. But why use data-driven marketing in the first place? Big Data Mistakes You Must Avoid.

Big Data 142

Big Data Visualization Data Quality Data-driven 142

AWS Big Data

AUGUST 27, 2024

Amazon EMR on EC2 is a managed service that makes it straightforward to run big data processing and analytics workloads on AWS. The function captures usage and cost metrics, which are subsequently stored in Amazon Relational Database Service (Amazon RDS) tables. Cost optimization is one of the pillars of the Well-Architected Framework.

Metrics 105

Metrics Dashboards Data Lake Optimization 105

Occam's Razor

SEPTEMBER 20, 2010

If you were really smart you would use campaign tagged vanity url so you can segment them!]. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Most website tag and campaign tracking implementations are poor (to put it charitably).

Analytics 123

Analytics Metrics Data-driven Reporting 123

DataKitchen

JUNE 24, 2021

Previously we would have a very laborious data warehouse or data mart initiative and it may take a very long time and have a large price tag. In May 2021 at the CDO & Data Leaders Global Summit, DataKitchen sat down with the following data leaders to learn how to use DataOps to drive agility and business value. Data takes a long journey.

Metrics 211

Metrics ROI Measurement Cost-Benefit 211

AWS Big Data

MARCH 4, 2024

As enterprises collect increasing amounts of data from various sources, the structure and organization of that data often need to change over time to meet evolving analytical needs. For example, an ecommerce company may add new customer demographic attributes or order status flags to enrich analytics.

Snapshot 132

Snapshot Data Lake Metadata Recreation/Entertainment 132

Occam's Razor

JANUARY 8, 2008

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being measured. That's regardless of source: weather they use the religious truth from a Competitive intelligence tool or from their website web analytics solution. It was a real Doh (!) What a disappointment!

Metrics 122

Metrics Measurement Analytics Reporting 122

DataKitchen

OCTOBER 28, 2021

We have the tools to create data analytics workflows that address AI bias. When our work processes for creating and monitoring analytics contain built-in controls against bias, data analytics organizations will no longer be dependent on individual social awareness or heroism. That’s an important start. What Is AI Bias?

Testing 130

Testing IT Manufacturing Machine Learning 130

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. In the past we all used the standard reports that our web analytics tools churned out. It does not matter which report you look at. Affiliates. Products sold. Referring URL's.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Strategy 160

Strategy Analytics Reporting Metrics 160

Smart Data Collective

NOVEMBER 12, 2019

You can also use analytics such as Audience Insights on Facebook, Instagram Analytics, Pinterest Analytics, and Twitter Analytics to access data on your posts , engagement, mentions, and other important metrics. Want to track down conversions and other analytics? Google Analytics. Google Tag Manager.

Marketing 106

Marketing Advertising Metrics ROI 106

AWS Big Data

AUGUST 6, 2024

Online Analytical Processing (OLAP) is crucial in modern data-driven apps, acting as an abstraction layer connecting raw data to users for efficient analysis. The scope of data analytics has grown, and more user personas are now seeking to extract insights themselves.

OLAP 110

OLAP Analytics Visualization Dashboards 110

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

AUGUST 29, 2011

Recently the Google Analytics team changed the way sessionization algorithm. Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ). Here's the rough path: Web Analytics 2.0

Metrics 129

Metrics Analytics KPI Marketing 129

AWS Big Data

OCTOBER 10, 2023

In this post, we showcase how to use AWS Glue with AWS Glue Data Quality , sensitive data detection transforms , and AWS Lake Formation tag-based access control to automate data governance. Data governance is the process of ensuring the integrity, availability, usability, and security of an organization’s data.

Data Quality 111

Data Quality Data Governance Data Lake Testing 111

AWS Big Data

OCTOBER 9, 2024

Several application components relied on Spark Streaming for real-time analytics, which was deployed on persistent clusters. We outline cost-optimization strategies and operational best practices achieved through a strong collaboration with their DevOps teams. The migration included over 150 server nodes and 1 PB of data.

Optimization 128

Optimization Testing Data-driven Strategy 128

AWS Big Data

MAY 25, 2023

Picture a scenario where you, the VP of Data and Analytics, are in charge of your data and analytics environments and workloads running on AWS where you manage a team of data engineers and analysts. Data transformation plays a pivotal role in providing the necessary data insights for businesses in any organization, small and large.

Reporting 96

Reporting Metrics Optimization Data Lake 96

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Privacy is a very important issue when it comes to digital. Be careful! :)]. So, it is complicated. And other such users.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. " low. A lot of that is because of all the stuff we don't know. There is lots of missing data. And as if that were not enough, there is lots of unknowable data.

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

APRIL 8, 2024

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. Improving player safety in the NFL The NFL is leveraging AI and predictive analytics to improve player safety.

Analytics 118

Analytics Broadcasting Predictive Analytics Machine Learning 118

AWS Big Data

SEPTEMBER 19, 2023

We also need to be able to add new fields and metrics to the risk profiles as our team identifies new attacks, without needing engineering intervention or complex deployments. This is a guest post by Khandu Shinde, Staff Software Engineer and Edward Paget, Senior Software Engineering at Chime Financial.

Analytics 110

Analytics Risk Big Data Machine Learning 110

CIO Business Intelligence

SEPTEMBER 23, 2024

For sectors such as industrial manufacturing and energy distribution, metering, and storage, embracing artificial intelligence (AI) and generative AI (GenAI) along with real-time data analytics, instrumentation, automation, and other advanced technologies is the key to meeting the demands of an evolving marketplace, but it’s not without risks.

Manufacturing 122

Manufacturing Internet of Things Metadata Risk 122

Smart Data Collective

OCTOBER 20, 2020

Data analytics is at the forefront of the modern marketing movement. There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021. The Right Data Analytics Tools Must Be Leveraged for GTM Strategies. These are some of the reasons data analytics is driving major advances in marketing.

Marketing 136

Marketing Data Analytics Analytics Big Data 136

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! One thing that I never want to be. Simple right?

Analytics 97

Analytics Measurement Metrics KPI 97

AWS Big Data

DECEMBER 4, 2024

Enter Amazon SageMaker Lakehouse, which you can use to unify all your data across Amazon Simple Storage Service (Amazon S3) data lakes and Amazon Redshift data warehouses, helping you build powerful analytics and AI and machine learning (AI/ML) applications on a single copy of data. For instructions, see Create a data lake administrator.

Data Lake 116

Data Lake Metadata Insurance Data-driven 116

AWS Big Data

JUNE 27, 2023

Our previous solution offered visualization of key metrics, but point-in-time snapshots produced only in PDF format. In this post, we discuss how we built a solution using QuickSight that delivers real-time visibility of key metrics to public sector recruiters. iostudio is an award-winning marketing agency based in Nashville, TN.

Metrics 98

Metrics Dashboards Interactive Visualization 98

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. You know what your Return on Analytics is!

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. EU Cookies!)

Modeling 125

Modeling Metrics Data Quality Data-driven 125

AWS Big Data

SEPTEMBER 12, 2024

The Glue Data Catalog honors retention policies for Iceberg branches and tags referencing snapshots. Along with the Glue Data Catalog’s automated compaction feature, these storage optimizations can help you reduce metadata overhead, control storage costs, and improve query performance.

Optimization 129

Optimization Snapshot Metadata Metrics 129

AWS Big Data

MAY 1, 2023

This post demonstrates how you can build an analytics pipeline to push support cases created in individual member AWS accounts into a central account. We also show you how to build an analytics dashboard to gain visibility and insights on all support cases created in various accounts within your organization. Choose Next. Choose Next.

Dashboards 117

Dashboards Analytics Visualization Management 117

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Most of us use just a small amount of power our tools contain.

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

AWS Big Data

MARCH 28, 2024

Managed Service for Apache Flink manages the underlying Apache Flink components that provide durable application state, metrics, logs, and more, and Kinesis enables you to cost-effectively process streaming data at any scale. The condition monitoring and rule evaluation system is built on AWS, using AWS analytics services.

Management 110

Management Broadcasting IoT Metrics 110

AWS Big Data

FEBRUARY 13, 2025

Amazon SageMaker Unified Studio (preview) provides a unified experience for using data, analytics, and AI capabilities. You can use familiar AWS services for model development, generative AI, data processing, and analyticsall within a single, governed environment. They can also decide to onboard existing resources or pre-create them.

Data Analytics 72

Data Analytics Analytics Modeling Data-driven 72

CIO Business Intelligence

JANUARY 20, 2023

According to a recent IDC whitepaper , leaders saw on average two and a half times better results than other organizations in many business metrics. This is called data democratization. Security and compliance risks also loom. Data formats and data architectures are often inconsistent, and data might even be incomplete.

Data Lake 135

Data Lake Data-driven Finance Data Architecture 135

Occam's Razor

AUGUST 22, 2022

To ensure clear focus, clear postmortems and clear accountability, I recommend identifying one single solitary metric as the Success KPI for the initiative. You can measure seven additional metrics – say for diagnostic purposes -, but there has to be just one Success KPI. AKA: You picked the wrong KPI for the campaign.

KPI 107

KPI Metrics Measurement Marketing 107