Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? And unlike all others, this channel has the word social in it!

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

datapine

SEPTEMBER 6, 2022

As a content manager, you most likely spend most of your time writing quality blogs, email newsletters, and social media posts, all in an effort to ensure the business is growing and achieving its goals. 4) Content Dashboards Examples. 5) Content Reporting Best Practices. Let’s get started! What Is Content Reporting?

Dashboards 179

Dashboards Reporting Metrics ROI 179

Smart Data Collective

NOVEMBER 12, 2021

Sophisticated, data-informed buyer personas can provide insights uncovering which brands, media outlets, and influencers that audiences have a high affinity for. This is particularly helpful for PR teams who are trying to determine which media outlets they need to prioritize and pitch for certain stories.

Marketing 145

Marketing Advertising Data-driven Marketing Analytics 145

Smart Data Collective

MAY 5, 2021

They can be useful for social media marketers that need fresh visual content. Big Data Becomes Integral for Social Media Marketers Relying on Photography. Social media has become a part of our everyday life and as everyone knows the trends across all platforms are constantly changing and evolving.

Big Data 133

Big Data Marketing Machine Learning Visualization 133

Smart Data Collective

NOVEMBER 28, 2019

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Understand the Algorithm.

Big Data 141

Big Data Advertising Recreation/Entertainment Data-driven 141

Smart Data Collective

FEBRUARY 16, 2023

One of the biggest benefits involves using machine learning to improve the performance of their social media marketing strategies. How Can Machine Learning Boost Your Social Media Marketing ROI? Social media marketing is a great way to reach your audience, especially if you are promoting a niche product or service.

Machine Learning 140

Machine Learning ROI Marketing Advertising 140

Smart Data Collective

JULY 7, 2021

Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. Every company needs a social media marketing strategy.

Marketing 131

Marketing Strategy Optimization Analytics 131

Smart Data Collective

MAY 24, 2022

Data refers to all the information accumulated about a certain topic. This process involves assembling a small group of people and asking them questions about a topic. Social media or websites. There are actually a multitude of benefits of social media. Interviews and Focus groups.

Data Collection 142

Data Collection Strategy Big Data Advertising 142

Smart Data Collective

JULY 11, 2022

Social Media Marketing. With over four billion active users on social media , it’s no surprise that social media marketing has become one of the most important digital business strategies for CMOs. Paid social media advertising. Influencer marketing.

Data Analytics 145

Data Analytics Analytics Advertising Big Data 145

Smart Data Collective

OCTOBER 4, 2021

However, their conversations on social media, most frequently posted topics and words, and responses to survey questions can reveal information essential to your company’s performance. What influencers do they follow on social media? What social media influencers connect with customers?

Big Data 133

Big Data Advertising Data Quality Interactive 133

O'Reilly on Data

JUNE 18, 2024

While it was designed originally for EAs, farmers are increasingly using it directly; they have already become accustomed to asking questions online using social media. It has been deployed in India, Ethiopia, Nigeria, and Kenya. An AI application for farmers and EAs faces many constraints.

Testing 318

Testing Software Modeling Measurement 318

CIO Business Intelligence

NOVEMBER 5, 2024

Adapting requires enhancing supply chain visibility to track emissions and social practices, collaborating with suppliers to reduce environmental impact, and investing in sustainable practices throughout the entire value chain. the world’s leading tech media, data, and marketing services company.

Uncertainty 98

Uncertainty Measurement ROI Reporting 98

CIO Business Intelligence

JULY 1, 2024

GenAI tools can help businesses research topics for email campaigns, social media posts or blogs, using search data and social media trends to find relevant and engaging angles, tailored to their customers’ interests.

Sales 128

Sales Marketing Visualization Technology 128

Smart Data Collective

APRIL 25, 2022

If you are relying on simple manual tracking processes, then this can be difficult to stay on topic due to the large amounts of online information and data about your business which is out there. Assist With Social Media Marketing. The Creation of Content on Social Media. Social Media Listening.

Management 144

Management Machine Learning Marketing Deep Learning 144

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

O'Reilly on Data

SEPTEMBER 15, 2020

A typical social media platform needs to satisfy all three stakeholders. User stakeholders are interested in benefiting from the platform’s functionality: staying up-to-date, quickly finding new people and topics to follow, and engaging with family and friends.

Advertising 362

Advertising Cost-Benefit ROI Machine Learning 362

Smart Data Collective

FEBRUARY 21, 2021

Define Relevant Social Media Platforms. Data analytics helps you see which social media platforms work the best. Define the topic which would be interesting for your target audience and spread the word about it. You can mention it as an example to better illustrate the topic but don’t try to sell it openly.

Data Analytics 120

Data Analytics Strategy Analytics Data-driven 120

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Those are some big gigantic numbers!

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Smart Data Collective

NOVEMBER 2, 2022

Using a social media platform is helpful in this case because when some platform notices that your ad is performing well, it will improve its placement and pricing at the right time for your target audience to notice. Consider adding an audience and then double it down by adding some topic targeting.

Advertising 140

Advertising Cost-Benefit Marketing Broadcasting 140

Smart Data Collective

APRIL 5, 2019

Social listening tools are a prime example of this application. The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. The social media dialogue can help your business in a variety of ways.

Big Data 101

Big Data Interactive Data-driven Machine Learning 101

Smart Data Collective

MAY 2, 2019

One of the easiest and cheapest ways to reach people is via social media. Big data makes targeting people on social media easier than ever, especially since machine learning tools help optimize your campaigns. According to We Are Social , 45% of the global population are social media users (a massive amount of 3.5

Big Data 94

Big Data Marketing Sales Machine Learning 94

O'Reilly on Data

JANUARY 16, 2024

I’m personally interested in this topic since I am a professor who researches human-computer interaction, user experience design, and cognitive science , so AI voice interfaces are fascinating to me. That in turn got me curious about the concept of syndication in the television business, so ChatGPT dived more into this topic.

Interactive 286

Interactive Recreation/Entertainment Visualization IT 286

Smart Data Collective

JANUARY 1, 2023

In particular, a growing number of companies are using AI to automate their social media marketing strategies. AI is changing the state of social media. One recent study found that social media companies and brands using social media spent over $987 million on AI last year. But is it safe?

Marketing 131

Marketing B2B Interactive Software 131

datapine

OCTOBER 21, 2021

Monthly Social Media Report. Social media never stops. In a world where each day people are more connected to their smart devices and their social accounts, brands who don’t extract every drop of potential from their channels will simply stay behind. click to enlarge**.

Reporting 211

Reporting Dashboards Metrics Cost-Benefit 211

Juice Analytics

SEPTEMBER 26, 2022

The topics are wide ranging, from climate change to health to inequality to happiness. Segment by Audience or Topic There are always many ways that someone could analyze and explore your data. The best sites provide separate sections based on different users of the data and/or topic areas. Let the data run free!

Visualization 122

Visualization Advertising Metrics Interactive 122

Smart Data Collective

SEPTEMBER 13, 2019

Social media marketing has come to realize how vital Big Data can be to their success, and case studies already exist as to how social media analysis can impact the outcomes of campaigns. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.

Big Data 106

Big Data Marketing Advertising Data Collection 106

Smart Data Collective

NOVEMBER 26, 2021

Marketing and editorial teams of media outlets and digital media agencies use data analytics to create content. They define the appropriate topics for each stage of a customer’s journey, including awareness, consideration, and decision-making. Creating Marketing Content. Conclusion.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Smart Data Collective

SEPTEMBER 27, 2023

Thorough strategies use content pillars to dive deeper into topics target markets find relevant. For instance, you create a pillar page with an overview of your main topic. Underneath your primary pillar are three to four sub-topics linking to your main page. You’ll optimize your media budget and audience reach.

Marketing 126

Marketing Strategy Statistics Optimization 126

Smart Data Collective

SEPTEMBER 8, 2020

We thought it might be good to delve into the topic in greater detail. As more and more people discover the benefits of cannabidiol, there’s a growing demand for edibles, oils, and topicals. Cross-promote – Agree to feature another brand’s products on your social media in exchange for cross-promotion.

Data-driven 139

Data-driven Marketing Big Data Advertising 139

Smart Data Collective

FEBRUARY 25, 2021

You can include email, content, SEO, and social media marketing. Additionally, you can run AI-based algorithms to extract massive amounts of customer-centric data from social media or discussion forums. The tools scan through all content on the given topic and provide you with valuable insights to structure your content.

Data-driven 126

Data-driven Marketing Strategy Big Data 126

Smart Data Collective

APRIL 14, 2021

Customer relationship management (CRM) systems are used to gather customer information across communication channels such as telephone, email, and social media. Additionally, when the candidate is brought on board, your AI-based HR tool can serve as a knowledge resource for new employees on topics such as benefits and leaves.

Advertising 133

Advertising Sales ROI Data-driven 133

Smart Data Collective

JANUARY 13, 2022

Created as part of a forward-looking content marketing strategy and based on keyword, topic, and audience research. The majority of traffic originates from sources other than social media, PPC ads, or searches. Tip #5: A Strong Social Media Presence. Social media and content marketing go hand-in-hand.

IT 145

IT Metrics Strategy Testing 145

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. A huge amount of confusion and disagreement on this topic exists simply because there is no general consensus about those three words. Yet when most of my digital peers talk about this topic, they're not talking about MCA-O2S.

Modeling 154

Modeling Advertising Marketing Measurement 154

Depict Data Studio

OCTOBER 5, 2021

Depending on your specific situation, effective communication skills can vary, and cover a wide range of topics. A student presenting in class with a set agenda topic and visual aids will communicate very differently from, say, a company CEO or a manager leading a team through a complex project over several weeks or months.

Visualization 104

Visualization Management IT 104

Smart Data Collective

JANUARY 18, 2021

With as many as 300 hours of video being uploaded to YouTube every minute, there are literally thousands of videos on just about any topic you can think of. It’s also important to include links to your social media profiles. That said, if a 30-minute video makes the most sense for your topic, go for it.

Data Analytics 134

Data Analytics Analytics Data mining Big Data 134

CIO Business Intelligence

NOVEMBER 14, 2024

They also check a variety of sources before making a final purchasing decision, from search engines and retail websites to product ratings and reviews, price comparison websites, and social media. the world’s leading tech media, data, and marketing services company. Karen holds a Bachelor of Arts degree from UCLA.

IT 65

IT Cost-Benefit Manufacturing Sales 65

Smart Data Collective

JANUARY 24, 2022

In addition to using loyalty programs to gather relevant data about regular clients, companies use fleet management systems, demographic analysis, social media insights, and in-house product comparisons to boost profits and eliminate wasteful activities. Activity on Social Media.

Big Data 98

Big Data ROI Marketing Software 98