Multi-Channel Attribution: Definitions, Models and a Reality Check
Occam's Razor
APRIL 2, 2012
Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. A huge amount of confusion and disagreement on this topic exists simply because there is no general consensus about those three words. Yet when most of my digital peers talk about this topic, they're not talking about MCA-O2S.
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