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18th Google announced that users logged into their Google accounts using www.google.com would be redirected to http s ://www.google.com. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc.
The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. This hurts my feelings!
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